Echinacea, also called purple coneflower, is a flowering plant that grows in North America. This popular herbal remedy has been used for centuries to treat various ailments. Native Americans utilized the echinacea plant to treat scarlet fever, syphilis, malaria and diphtheria. Today it is most often used for those suffering from the common cold and flu.
Echinacea is loaded with antioxidants, such as flavonoids, cichoric acid and rosmarinic acid. Research suggests taking echinacea can activate chemicals in the body that might decrease inflammation and boost your immune function.* Some people report having less symptoms and shorter colds when they take echinacea.